MJ Changchun

Project Description
Project Name: MJ Changchun
Design unit: Shenzhen Newera Design Consultant Co., Ltd.
Designer: Yellow Chan
Project area: 1200㎡
Completion time: December 2015
Project address: Jilin Changchun

The world of the world is located in the business district of Chongqing Road, Changchun. The geographical position is superior and the commercial atmosphere is strong. It is surrounded by Wanda Plaza, Zhuozhan Shopping Center, Shangri-La Hotel and Changchun International Building. With a cost of more than 50 million and a space of more than 1,000 people, it is the largest nightclub in Changchun in terms of scale and investment. It is also a leader in the entertainment industry in the Northeast and a benchmark for the future industry.

Gothic style makes the space more out of place

The modern position is the tonal positioning of the case. Therefore, through the Gothic design style, the Xinye Group brought the young, fashionable and rebellious spirit to the space of the world. The technical application of the country's first lifting keel lamp and column array MADX steel structure makes the Gothic wind especially fully interpreted, and brings the unique temperament of the overall space, which is highly popular among consumers.

Imagination, making space more entertaining

The entertaining business insights of socializing entertainment trends and crowd gatherings have caused designers to break the traditional spatial boundaries when dealing with the case, instead of using hard clothing to separate spaces, but creatively bringing people together in the same space. It creates more possibilities for interaction between people. The clever transformation of the charms and lights played a crucial role in this case. Through the designer's precise arrangement of light and shadow changes and rhythm, the space is full of magic and imagination, allowing consumers to imagine the flow of life, even in the same place, bringing real-time entertainment experience. If consumers are so immersed in beautiful dreams, then the designer who is good at controlling and regulating consumer psychology is the dreamer.


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