HEPBURN Chengdu

Project Description

Project Name: Chengdu Hepburn
Design unit: Shenzhen Newera Design Consultant Co., Ltd.
Designer: Yellow Chan
Project area: 3000㎡
Completion time: September 16, 2018
Project Address: No. 217, Section 2, Jiefang Road, Jinniu District, Chengdu (next to Katyusha Hotel)

Chengdu Hepburn is the third flagship store of Hepburn, a brand of Noah's Ark Culture Group, located in the “Tsimster” of TRAP Capital. This place is a gathering place for young people, which is in full compliance with Hepburn’s target group. The flagship stores in Hepburn are designed and developed by Newera. In this case, Newera has satisfactorily met the dual demands of chain brand standardization and local project personalization. Chengdu Hepburn continues the sense of space technology, futuristic and pioneering ideas in Guangzhou and Wuhan Hepburn; based on the grasp of fashion trends and customer psychology, the designer once again uses the technology of the future to enhance the interaction between the extension and the user and let the consumer experience Really feel the charm of "the future of functional wind", inject more sci-fi visual elements and a more wonderful listening experience; integrate technology and future entertainment space, and change the entertainment mode of the past.